Children already know play is their superpower. We’re here to convince the grown-ups.

95% of children say that play helps them try new ideas;

95% of children say that play helps them learn new things;

93% of children say that it’s easy to make friends when playing;

94% of children think play makes them feel creative.

Lego® Play Well Study 2022

the Challenge

This challenge is created to help children all around Vietnam learn, connect, and inspire each other.

the Aim

  • Suggest another fun way for children to engage with others in digital age.
  • Open up an opportunity for children to become next generation of content creators, spread good values and have fun.
  • Celebrate the young talent, who are exceptionally bright in various areas such as writing, drawing, presenting, filming, playing with friends…

the Rules

Each individual or team (maximum 3 members) creates at least 1 interesting & developmental game with criterias as follows:

  1. Screen-free games (face-to-face interaction, for example: boardgames, physical games, etc.) for kids (6 – 15 year-old) to play with parents.
  2. Prop-free (using hands, mouth, etc.) or just need to prepare simple prop (paper, pen, crayon, cup, etc.)
  3. Can play anytime, anywhere (not limited by time and space)
  4. The content of the game must be geared towards developing at least 1 of the 6 necessary skills for kids to be global citizens: Creativity, Resilience, Problem Solving, Critical Thinking, Self Management, Negotiation.

the Journey

Oct 30: Kick-off Event

Research to find ideas for game content (authentic ideas are encouraged). Develop the idea to make sure it meets the criterias.

Nov 07 - 18: Creating the game

Create a step-by-step game instruction. Suggested formats: Real footage, Animation video, Motion video, Illustration images, Mix images and video, etc. (feel free to be creative)

Nov 18: Submission Date

Submit the game description and instruction to the Beme team via email: buildaworldofplay@gmail.com before 11:59 pm. All works will be uploaded on Beme – mobile app

Nov 21 - 27: Promoting games

Help the team climb the leaderboard by spreading the game in some cool ways. Inviting others to play and vote on the Beme app.

Nov 30: Award Ceremony

the Prize

  • 01 Airpod 2
  • 01 T-shirt painting kit for family [by ÊmTee]
  • 01 voucher for sketing course [at Hanoi Skatepark]
  • Certificate
  • Cup
  • Congratulation post on Beme and True North School’s social media channels
  • 01 Airpod 2 / person
  • 01 T-shirt painting kit for family [by ÊmTee] / person
  • 01 voucher for sketing course [at Hanoi Skatepark] / person
  • Certificate
  • Cup
  • Congratulation post on Beme and True North School’s social media channels

Individual / team who has the most interesting game content voted by the judges

  • 01 T-shirt painting kit for family [by ÊmTee]
  • 01 escape room ticket / person
  • Certificate
  • Congratulation post on Beme and True North School’s social media channels

Individual / team who has the most impressive visual voted by the judges

  • 01 T-shirt painting kit for family [by ÊmTee]
  • 01 premium mobile app (Procreate) / person
  • Certificate
  • Congratulation post on Beme and True North School’s social media channels

For all student participating the challenge Build a World of Play.

  • 01 voucher to buy products from ÊmTee
  • 01 Skating ticket from Hanoi Skatepark

Play to Grow

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